There was a time when the only choice a consumer might have when buying milk, if they were lucky, was the choice between white or chocolate milk.
It wasn't too long ago that we may have thought the category was getting complicated when we could choose the amount of fat in the gallon of milk we were picking up at the grocery store.
And the milk was always produced from cows.
Today, the dairy and dairy alternative beverage category is all about choice. Consumers can make purchasing decisions about their beverages based on factors like health concerns, flavor, or convenience and the beverage category reflects those changes.
